Tubular Labs

In 2021, I made my first splash into the world of tech. Most of my prior writing & marketing experience was geared toward B2C one-to-many clients. I quickly learned how to elevate language to target executive decision-makers from some of the world’s most well-known companies.

I have collaborated with a team of world-class designers, analysts, and marketers who have taught me invaluable lessons and pushed me to sharpen my craft.

If you can market to marketers, you’re doing something right.

reports

Collaborating with Tubular’s team of world-class visionaries, analysts, and designers, we create reports that influence millions in pipe revenue, support sales representatives, and target the decision-makers of today’s top brands, media creators, and ad agencies.

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In 2023, marketers & media creators are facing big challenges between faster trend turnover, navigating deeper creator economic integration, new technologies, and crafting content that resonates with short attention spans. Check out some of the ins
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Now empowering the ecommerce era with Consumer Insights. The ecommerce boom propelled by the pandemic has changed the landscape of our economic market forever. In this report we look at: -Immersive online shopping experiences -Partnerships based o

emails

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

The Tubular Labs newsletter includes a round-up of our most notable content from the month that helps our clients “Stay on the Pulse”.

I also include product updates and new features, along with a bit of fun with Tubular Trivia that moves to keep readers engaged and shows off the company’s data capabilities.

Newsletters

Current, potential, and churned clients all receive our product update emails. The key here is a great subject line, a good hook, and a concise wrap-up of the new capabilities and benefits that are being offered.

Product UPDATES

When the marketing team launches a new report or targeted campaign, I write email drips for sales representatives to send to relevant companies. These drips result in more meetings, new partnerships, and renewed contracts.

Sales Sequences

Considering the amount of time and effort put into each long-form report, it’s vital to have an accompanying email that says it all. These emails result in hundreds of downloads from the decision-makers at the largest enterprise brands, agencies, and media companies in the world. Resources like these are invaluable to marketers, so we make it easy by delivering them right to their virtual doorstep.

Content Drops

Paid Ad Copy & Landing pages

One Pagers

Closing the sale. One pagers are used further along the journey when sales representatives cover valuable use cases, present relevant information to companies, and negotiate pricing.

Language must be precise, clear, and elevated. Working with marketing analysts and designers, I develop a relevant story that is easy to follow and appeals to marketer’s most difficult chalenges.

Case Studies

Tubular uses case studies to show how similar companies are benefiting from its technology. This is a chance to show off and brag on some of our biggest clients and their efforts on social media.

blogs

The Tubular blog is my opportunity to let the creativity flow and tap into what’s happening on social video. While the blog is a more casual medium, these posts boost SEO and further activate other content like reports and webinars. Sales representatives and other employees often share these posts to elevate their personal LinkedIn brands.

website copy

website copy

In 2022, we did a site-wide copy & design rebrand. One by one, I brought our web copy up to snuff.

Read through the site to see my work.

Social management

I use Tubular’s social channels to tag target accounts, present the most relevant data, and launch content. As a B2B company, we put the majority of energy into our LinkedIn channel where are target customers are spending time.